时间: 2011年3月1日(周二)15时  Date: 01.03.2011 15:00    地点: 光华楼西主楼2001室  Location: Room 2001, Xi Zhu Lou, Guang Hua Building    内容简介："Heritage Tourism":    World Heritage is a fragile, non-renewable resource that must be protected  to ensure that its unique character is preserved for future generations.  Both tangible and intangible cultural treasures are in peril, but the focus  has been on the tangible heritage - architecture and landscapes in  particular. Most endangered are intangible cultural treasures in developing  societies. The uncontrolled development of tourism is one among many  threats.    No two World Heritage Sites are alike, but all share common problems such as  the need for a delicate balance between visitation and conservation. All are  national flag carriers, symbols of national culture and character. Most are  major cultural tourism attractions of their country and some (such as  Stonehenge, the Pyramids, the Great Wall of China) are powerfully evocative  symbols of national identity, universally recognized.  World Heritage must be safeguarded - both to maintain its authenticity and  to preserve it for future generations.    Conflict of goals    Heritage - that which is passed from generation to generation  Basic underlying principle: maintenance and preservation  Tourism - modern phenomenon of mobile leisure time Basic underlying  principle: consumerism      以下是该教授的个人信息：    Prof. Dr. Kurt Luger    Department of Communication  Transcultural Communication Division  University of Salzburg  萨尔茨堡大学传播学系跨文化交际学专业